Expedia Becomes Egencia
Expedia Corporate Travel is no more. Travelers out for the popular travel management company’s services should now look for something that goes by Egencia.
This name change is Expedia Corporate Travel’s way of setting itself apart from its parent company, Expedia Inc., whose brands are more leisure-oriented.
Such moves have already been vindicated; ever since Expedia introduced its convenient self-booking platform in 2003, the company has stamped superlative cachet in the travel industry.
At present, part of Egencia’s rebranding program is the installation of new tools on its website. Integrated into their site now is SeatGuru. Basically an interactive, color-coded airplane seating chart, SeatGuru shows the best seats of more than 40 air carriers and over 275 airplanes. Another tool, Hotel Reviews, lets users generate feedbacks, commentaries and other content.
For good measure, city guides were added too in the form of the proprietary TripAdvisor City Guides. A ticket performance report tool is in the offing, so that unused ticket inventories are better tracked.
To complete its rebranding program, Egencia is acquiring Synergi Global Travel Management, a travel management firm based in Mississauga, Ontario.
With newfound renown, any company should only want a distinctive brand sooner or later. However, actions like this always fuel talks of secession so it should always be contemplated on extensively.
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